Here, I have added a puff stating "A Complete Guide To Wes Craven" which would entice readers because Wes Craven is an established horror writer and director. I have added a top line entitled "The Horror Issue" which means the magazine is dedicated to horrors that have been released over many decades and their effect on the film industry. "A Chilling Exclusive" is the tag which again would entice consumers who want to see more of the much-anticipated film. The final thing I did was to put the date and price in the middle of the 'M' in Empire. This is featured in every Empire masthead.
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